All Categories SEO Product SEO

Product SEO

How to edit product SEO. Optimise product titles and product descriptions for SEO.

  1. Navigate to Vendor Dashboard→Products.

  2. Click on the Product that you want to optimize for search engines.

  3. Scroll down to find SEO widget. (see blue box below)

  4. Enter the Meta description and focus keyword.

  5. Get to see a snippet preview of how your product will appear in search engines like Google. (see orange box below)

  6. Click on Save Changes to complete the configuration.


Meta Description

(click on Edit Snippet, shown in green box above)

A meta description generally informs and interests users with a short, relevant summary of what a particular page is about. They are like a pitch that convince the user that the page is exactly what they're looking for.

** Include the product name and focus keyword in your Meta Description.

Recommended length: Keep the Meta Description to approximately 120 characters for best results, no more than 155 characters.

Focus Keyword

The focus keyword is simply the search term you want your post or page to be ranked for in the search engines. So when the audience looks out for that specific phrase or keyword in the search engines, they should probably locate you.

Product Names

Product names are important when it comes to SEO. A product title announces to shoppers, and search engines, exactly what you are selling. Include your product keyword in your product title.

e.g. Instead of "The Sofia", have "The Sofia - handmade ceramic vase"

Attract the customers attention and let them know what you are selling. Remember google does not see images to rank your page, they only see words.

**Recommended length: Keep the product title length to approximately 50-70 characters. This is what is visible when scrolling through products on desktop and mobile.

Product Descriptions

Your product description should:

  • Stimulate your customer's desire for the product.

  • Help overcome their hesitations.

  • Sell them your product.

Key SEO elements included in this product description:

  • Use of the product name and specific details (organic cotton t-shirt, GOTS certified organic cotton)

  • Mention of the product's benefits (soft, durable, gentle on the skin, eco-friendly)

  • Use of descriptive words (range of sizes and colors, ethically produced, classic design)

  • Inclusion of keywords (organic cotton, GOTS certified, eco-friendly)

  • Clear and concise writing style with bullet points to break up the text for easier reading. Sentences should not exceed 20 words.

  • An overall focus on providing valuable information to potential customers.

  • Call to Action - see examples below.

    1. Shop now and get yours today!

    2. Buy it now and experience the difference!

    3. Add to cart and checkout with ease!

    4. Get your hands on our latest products!

    5. Order yours now and enjoy free shipping!

    6. Don't miss out - order now!

    7. Upgrade your style with our products - order now!

    8. Get started with our products - order now!

**The length of time that Google takes to update the product SEO information entered can vary from minutes to months depending on how often the page is crawled.

Was this article helpful?

Thanks for your feedback!